About
Jeremy Dillahunt is a communications strategist who has spent 20+ years translating complex ideas into culturally resonant narratives, from helping Toyota Scion capture first-time car buyers through subcultural partnerships to architecting messaging for Bank of America's $1.5 trillion sustainable finance initiative. His career spans music journalism, editorial leadership at Time Inc. and Callisto Media, and strategic messaging roles where he's partnered with King Charles III's Sustainable Markets Initiative and written executive communications for global events, including the World Economic Forum and Climate Week.
He specializes in building trust and collaboration across distributed teams, and transforming technical business goals and products into culturally resonant, narrative-driven campaigns. Currently, he's focused on fine-tuning automation and agentic management into the editorial process.
Case Studies
Sustainable Finance and ESG
Strategy: Influence
Bank of America needed to position itself as the go-to sustainable finance partner and drive awareness of its $1.5 trillion climate commitment. We partnered with King Charles III's Sustainable Markets Initiative, the United Nations SDGs, and the World Economic Forum to develop content for Davos, Climate Week, and BNEF Summit. Through media partnerships with Axios, Politico, Insider, and GZero (plus organic channels) we highlighted climate solutions across aviation, energy, and infrastructure, and demystified complex technical transactions such as debt conversions and complex structured approaches including blended finance.
Results: Bank of America created a +6 point differentiation around favorability and sentiment when compared to competitors among key audiences — policy makers, business leaders, media professionals, academics, nonprofits and think tanks, and the informed public.
Roles: Program Design, Creative Direction, Media Partnerships, Strategy, Narrative Architecture, Video Production, Copywriting, Editing
Toyota Scion
Strategy: Fun
Using culture in place of advertising, Toyota launched Scion to capture first-time car buyers. We embedded the brand nationally in pop-up galleries, music festivals, creator meetups, zines and more — connecting audiences through artists and ideas they already loved. The only rules: make it fun, avoid harm.
Results: Four years after launching, sales went from 0 to 170,000+. Millions of young buyers were introduced to the brand and product organically. Scion helped Toyota become the world's largest automaker in 2008.
Roles: Strategy, Editorial Direction, Video Production, Copywriting, Talent Partnerships
Chief Investment Office
Strategy: Efficiency
Bank of America's CIO content took up to 6 months to produce due to stakeholder reviews, compliance checks, and approval bottlenecks. We rebuilt the process using editorial expertise, AI integration, and executive buy-in — collapsing timelines into as few as 12 hours. We also expanded the SME roster to cover more topics and account for limited availability, increasing the CIO's ability to deliver timely market insights.
Results: Content development became more topical and timely, better reflecting the interests and concerns of wealth customers. YOY engagement increased by +5 points, and new qualitative feedback tools helped increase personalization across core audiences.
Roles: Strategy, Video Production, Program Design, Process Design, Copywriting, Editing
Local Markets
Strategy: Community Engagement
Bank of America's market presidents invest $300M+ annually in local nonprofits, but lacked a system to capture and amplify impact stories. We built a newsroom-style program using local employees as on-the-ground reporters, a vetting system matching nonprofit successes to enterprise messaging priorities, and rapid production workflows.
Results: More than 400 assets were developed for national and local marketing needs, driving a +10 point bump in brand favorability in key audiences.
Roles: Program Design, Process Design, Creative Direction, Strategy, Video Production, Copywriting, Editing
Lightning Guides
Strategy: Context
Callisto Media leveraged its New York Times bestseller success to launch Lightning Guides — 100+ page thought leadership books on trending topics (Mars, Cults, DaVinci, Iran) produced in under 12 weeks. We combined data analytics, editorial expertise, and rapid production to dominate retail shelf space with timely context for digital-age audiences.
Results: Callisto became one of the fastest-growing publishing houses in history, reaching 50 million customers in less than 10 years before being acquired by Penguin Random House.
Roles: Editorial Development, Copyediting, Copywriting, Process Development, Production Management